Bill KenneyOnline or In-Person? Developing Your 2021 Event StrategyFor the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine on the horizon and…5 min read·Dec 23, 2020----
Bill KenneyFirst 24-hour Market-Entry Event to Hit the GlobeAt 8 AM Eastern on October 27th, Soft Land Partners HQ flipped the switch on its event platform, marking the official start of the…2 min read·Nov 3, 2020----
Bill KenneyThe Less Obvious Benefits to Measuring Trade Show ROIThere are many reasons to measure trade show ROI. The most obvious: to improve marketing performance. After all, without baseline metrics…4 min read·Feb 9, 2020----
Bill KenneyA Lesson in Maximizing Trade Show ROI from Great BakersWhat is there to learn about trade show ROI from great bakers? The answer: ratios. For example:4 min read·Feb 1, 2020----
Bill KenneyNavigate Your Marketing ROI GPS-styleIt’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has all but…4 min read·Jan 29, 2020----
Bill KenneyThe Best Indication of a Complete Trade Show StrategyIf you follow our blog and webinar series, you know that trade show strategy is a big focus of our work. For one, it’s because we truly…4 min read·Jan 10, 2020----
Bill KenneyResources for Ascending the Indian MarketThe commitment to climb a mountain boils down to a calculation of risk, physical strength and the promise of a reward. The decision to…4 min read·Dec 27, 2019----
Bill KenneyThe Best 2020 Event Selection StrategyYou might be thinking: “wow, they’re confident.” In fact, we are. Because when it comes to developing an event selection strategy for our…4 min read·Dec 27, 2019----
Bill KenneyThe Four Biggest Stumbling Blocks to Trade Show SuccessA report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach $16.8 billion. Renowned as…4 min read·Dec 21, 2019----
Bill KenneyAchieving Trade Show Success in Ways You May Never Have ExpectedAs 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments. They’re looking at their…4 min read·Dec 19, 2019----