The Best Indication of a Complete Trade Show Strategy

  1. Buyer persona
    Have you identified the right persona?
  2. Value proposition
    Are you using the right value proposition for this particular audience?
  3. Call to action
    Does your call to action trigger high-quality prospects to self identify and opt-in amongst the sea of trade show participants?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Bill Kenney

Bill Kenney

Helps international B2B companies exhibit at US trade shows.