Bill KenneyOnline or In-Person? Developing Your 2021 Event StrategyFor the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine on the horizon and…Dec 23, 2020Dec 23, 2020
Bill KenneyFirst 24-hour Market-Entry Event to Hit the GlobeAt 8 AM Eastern on October 27th, Soft Land Partners HQ flipped the switch on its event platform, marking the official start of the…Nov 3, 2020Nov 3, 2020
Bill KenneyThe Less Obvious Benefits to Measuring Trade Show ROIThere are many reasons to measure trade show ROI. The most obvious: to improve marketing performance. After all, without baseline metrics…Feb 9, 2020Feb 9, 2020
Bill KenneyA Lesson in Maximizing Trade Show ROI from Great BakersWhat is there to learn about trade show ROI from great bakers? The answer: ratios. For example:Feb 1, 2020Feb 1, 2020
Bill KenneyNavigate Your Marketing ROI GPS-styleIt’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has all but…Jan 29, 2020Jan 29, 2020
Bill KenneyThe Best Indication of a Complete Trade Show StrategyIf you follow our blog and webinar series, you know that trade show strategy is a big focus of our work. For one, it’s because we truly…Jan 10, 2020Jan 10, 2020
Bill KenneyResources for Ascending the Indian MarketThe commitment to climb a mountain boils down to a calculation of risk, physical strength and the promise of a reward. The decision to…Dec 27, 2019Dec 27, 2019
Bill KenneyThe Best 2020 Event Selection StrategyYou might be thinking: “wow, they’re confident.” In fact, we are. Because when it comes to developing an event selection strategy for our…Dec 27, 2019Dec 27, 2019
Bill KenneyThe Four Biggest Stumbling Blocks to Trade Show SuccessA report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach $16.8 billion. Renowned as…Dec 21, 2019Dec 21, 2019
Bill KenneyAchieving Trade Show Success in Ways You May Never Have ExpectedAs 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments. They’re looking at their…Dec 19, 2019Dec 19, 2019
